Clay James & Historically Black Since Unveil ‘Sound Lynk Stage’ Line-Up During SXSW Week, Featuring: Arsonal, Bali Baby, PBE Pluto, Robyn Hood, PG RA, Yung Donn, Alyx Ransom, 2K Jesse, & More

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Playas Club Music Group’s CEO Clay James is no stranger to Austin, Texas and the culture of SXSW. Back in 2015, Clay was discovered by some associates of Snoop Dogg while he was performing during SXSW on the ‘Black Auerbach & Friends’ Stage. This resulted in Clay James signing his first record deal with Snoop’s Doggystyle Records imprint. Nowadays, Clay has been building up his own roster at Playas Club Music Group which consists of Charlise J, Alyx Ransom, Sincerely Dad, Respekk, Young Bo, King Elway, and his business partner and co-founder Pimp Sweet Tooth. On top of running his label Clay James has also been opening up Sound Lynk Studios around the Atlanta Metro area with his long time friend and business partner Chad Hampton. Chad and Clay met on the campus of Georgia State University and have been working together ever since. Chad Hampton is also the Chief Operations Officer at Playas Club Music Group. Both of these young men were notable figures during their era at GSU, with Chad being a member of Omega Psi Phi, and Clay being a member of Kappa Alpha Psi. Their Divine 9 association is what prompted them to partner with Historically Black Since on the Sound Lynk Stage during SXSW week in Austin, Texas. Historically Black Since is a media platform founded in 2017 dedicated to the culture of HBCUs and Black Greek Lettered Organizations. Sound Lynk Studios and Historically Black Since recently ran a competition in which HBCU students and Black Greek Lettered Organization members were able to perform in an IG LIVE talent show. The winner of the talent show was 2K Jesse, a student from Lincoln University Of Missouri. He is receiving a performance slot on The Sound Lynk Stage during SXSW Week at Tellers Austin on Thursday March 13th 8pm-2am Hosted by E.Cole with DJ Iceberg & DJ Trac on the 1s and 2s.

Check out the full line up below. More acts and special guests will be announced weekly. Want to perform or be a vendor? Please contact 404-343-9954

Clay James

Pimp Sweet Tooth

Arsonal

PG RA

PBE Pluto

Bali Baby

2Deep

Yung Donn

Rari Blaze

Robyn Hood & Friends

Lvrd Pharoh

King Elway

Alyx Ransom

Sushi2Raw

Telly

TYBO

BigMoney Poppa

Loyaltee

Charlise J

Sincerely Dad

Mic Roy

Young Bo

CainVsTheWorld & Friends

DatsJustice

Corner Music Ent.

Bantana

Forever The Rebel

Soufside Marie

Donnie B

XL The Scholar

Phillnrich

A. Holliday

Trill 6attle

Slimm The Ruby

Ave Grim

Killa Twan

Trayon Pass

Octvne

Lola Redd

SHO

Indiana Rome

YSG Cruz

Safira

Eryn Lanaie

SettBabyKeem

_Phntm

Clay James Unveils ‘PCMG & Friends’ Line-Up During SXSW Week, Featuring: K’Alley, Runway Richy, Mia Snow, King Elway, Rari Blaze, Mike Beezy, DJ Iceberg, & More

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Clay James

Pimp Sweet Tooth

K’Alley

Runway Richy

Mia Snow

Rari Blaze

Mike Beezy

DeDaProblem

King Elway

Skipper Jones

Alyx Ransom

Sushi2Raww

Telly

TYBO

BigMoney Poppa

Will Hill

Charlise J

Sincerely Dad

Mic Roy

Young Bo

Ceeno Hatas

90 One

Candy Baby

Scott Morris

Cryssy Bandz

J.T. Hiskey

XL The Scholar

1DAR

iam1ex

House Of Quito Carib Milan Fashion Week SS2025

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2024 has been a groundbreaking year for the emerging powerhouse, House of Quito Carib, and its visionary founder, M. Ramirez DeHeywood. The brand’s meteoric rise captured the fashion world’s attention, earning a coveted spot on Vogue UK’s prestigious “Ones to Watch” list, featured prominently in their April, May, and June issues. Not stopping there, Quito Carib graced the pages of Vanity Fair’s “Look Book” for June, July, and August, underscoring the brand’s undeniable influence.

Highlighting the year was the electrifying launch of M. Ramirez DeHeywood’s bold collections—stunning leather outerwear, premium denim, and impeccably crafted Italian footwear. These designs dazzled on the runway at Milan Fashion Week, showcased at the exclusive Four Seasons Hotel, where models exuded luxury adorned with exquisite Lesotho Jewelry.

Want to experience House of Quito Carib’s exclusive leather pieces up close? Visit the distinguished Lesotho Jewelers locations in London and Barcelona. House of Quito Carib—where craftsmanship meets audacity, and innovation sets the standard.
HouseofQuitoCarib.com 1 305-946-1399
Instagram: @Houseofquitocarib

New music by PerSwayZiv – Last Summer

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Born while her parents were still in high school, you got hip-hop artist PerSwayZiv off to a different start, as she was raised by her grandparents who taught her all the important values of life. Respect, loyalty, resilience and strategy, which allowed her to move through the toughest parts of the hood in Prichard, Alabama. She started rapping at the age of 15, and has since traveled across the world to reach her dreams and broaden her vision. In the meantime she has connected with super producer Duane DaRock, and landed a placement on ALLBLK Network, in a TV show called LACE.

A snarling single that’ll leave you shaking, “LAST SUMMER” hits hard at every twist and turn. It fizzes with the electricity of an artist doing exactly what the fuck she wants and thriving in the process.

PerSwayZiv determined flow remains the driving force throughout each track, effortlessly guiding the eclectic beat with her lyrical delivery and storytelling abilities proving yet again why she should be considered one of the best in the biz.

Overall, this effort is cathartic, ballsy and just plain entertaining. It solidifies the femcee as quite the force to be reckoned with, as PerSwayZiv channels her talents in the most alluring of ways. “LAST SUMMER” is short, in-your-face, and leaves you with the feeling that it could be the record that will finally cement PerSwayZiv as one of the most essential, vital voices in rap’s current underground pantheon.

PerSwayZiv will be headlining with Jacquees in her home state of Alabama on April 12th in Montgomery ! All details on the flyer . We hope to see you in attendance.

Josvani Drops “Who U Wit” Video & Heads to SXSW

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Josvani Unveils Groundbreaking Hip-Hop Single “Who You Wit” Redefining Rhythmic Flow

Stream and Watch “Who You Wit” HERE

Josvani, a rising star in the world of hip-hop, is set to captivate audiences with his latest single, “Who You Wit.” This dynamic track showcases the artist’s unparalleled talent for rhythmic flow, breathing new life into the genre. “Who You Wit” is a musical journey that takes listeners on a compelling ride, inviting them to explore a day in the life of millennial young man. Josvani seamlessly blends innovative beats with fun lyrics, creating an immersive experience that transcends the boundaries of conventional rap. Josvani is not just an artist; he is a storyteller, weaving narratives through his rhythmic verses and pushing the boundaries of what hip-hop can achieve. “Who You Wit” serves as a testament to his dedication to the craft and his commitment to pushing the genre into exciting new territories.

Josvani’s love for hip-hop is deeply rooted in the genre’s ability to serve as a powerful outlet for self-expression and storytelling. For him, hip-hop is more than just a genre of music; it’s a cultural phenomenon that resonates with the experiences and struggles of everyday life.

“I find solace and empowerment in the rhythmic beats and poetic lyricism, as they provide a medium to convey my emotions, aspirations, and societal observations.” – Josvani

The authenticity of hip-hop allows Josvani to connect with artists who share similar backgrounds and perspectives, creating a sense of unity and understanding. Through the dynamic and ever-evolving nature of hip-hop, Josvani not only discovers his own voice but also revels in the diverse narratives that make the genre a vibrant and resonant force in his life.

As the single will gain momentum, Josvani is gearing up for things ahead, with plans for live performances at SXSW, collaborations, and attending All-Star Weekend. Stay tuned as Josvani hopes to redefine the hip-hop landscape and leave an indelible mark on the industry with his unparalleled talent and infectious beats.

“Who You Wit” is now available on all major streaming platforms. To stay updated on Josvani’s latest releases and upcoming events, follow him on Instagram @josvanii.

For more information on Josvani contact:

Tavia Mapp-Deterville / taviamdpr@gmail.com